The solution to influencer marketing challenges

Superwider was founded in the spring of 2024 to solve the key challenges in influencer marketing. Thanks to our innovative collaboration concept, we are able to offer new opportunities for both businesses and content creators, making influencer marketing more efficient and effortless.

Influencer marketing has several significant challenges, such as time consumption, inconvenient organization, high costs, and scalability issues. When organizing collaborations takes dozens of work hours from both companies and content creators, the costs become high. As a result, the visibility and impact of the collaborations are often minimal. Forcing videos with paid visibility rarely improves the situation and may even be harmful to the brand.

We have found a solution that allows your company to be part of the most popular and valuable content on social media organically. We arrange collaborations at least seven times cheaper than the industry average with the most popular influencers and smaller content creators. We scale collaborations without extra costs, handling everything from start to finish on your behalf. We remove unnecessary risks of collaboration success, where you only pay for the organic visibility you receive.

The idea for the company and the new collaboration concept was born a year before the company was founded. Santeri became aware of the challenges in social media marketing, especially the problems with influencer collaborations. It soon became clear that the supply of commercial collaborations did not meet the demand from content creators. This revealed significant potential for new collaboration solutions, which drove us to search for answers to the industry's key problems and develop a new collaboration concept.

Both founders have had an entrepreneurial mindset from a young age. Alongside various joint projects, Santeri has prior experience as an entrepreneur. Their shared entrepreneurial spirit, along with their studies at the University of Tampere, led them to connect with like-minded students in the Tampere Entrepreneurship Society (TRES). Santeri set the goal of developing the collaboration concept after graduating with a Bachelor's degree in mathematics in the spring of 2024. Acceptance into TRES's Summer Founders Program provided business administration student Onni with the opportunity to join the journey.

Currently, we are developing the collaboration concept, and the business is growing thanks to successful collaboration campaigns. Our goal is to make commercial collaborations more effortless and efficient. We are driven by a vision of rapid growth and international expansion, while enabling collaborations for more and more businesses and content creators.